I’ve always thought of fashion as a form of escapism; to me, clothes represent everything from armor and disguise to fantasy



Q: how does fahion rule the world
A: In the 21st century the style trends of the fashion industry dominate the world more than they ever did, and control not only the way people dress but also trends in home ware design, makeup fashion and people’s overall attitudes. In the 60s flower power did not only mean flares and tunics, it summed up the whole attitude of a generation, and this is even more prominent today.

Nowadays, fashion is bold and daring, and this reflects a noughties generation that is not afraid to say what they think, or wear what they want. Fashion is not just a means of clothing your body, it is the essence of your personality and beliefs, and designers are well aware of the power they hold. Designers’ predictions and designs for the coming season are more hotly anticipated than any other revelation in the world. 

Trends in fashion unify women and men around the world, yet they still allow people the ability to portray their own individual style at the same time. A period of time portrayed in a picture can be identified immediately just by the style of clothes the people are wearing, and this sums up just how powerful and all-encompassing fashion is. Fashion can change from one second to the next, but what never changes is the hold it has over society, and the role it plays in the modern world. Fashion is so important that whole magazines are dedicated to it, TV programs dedicate hours of transmission time to the subject, and people discus it between their friends continually.

To keep up with the latest fashions, people subscribe to fashion magazines, keep a keen eye on what has appeared in shops and what has been there for a long time, and go to fashion shows to see what the designers are putting on the catwalk this season, and therefore what will make it in to the shops. For the extremely wealthy, they might have their own personal relationship with a designer who will keep them well ahead of the current trends, therefore, many people wanting to know what the new fashion lines are going to be will watch what celebrities are wearing. Being ahead of fashion is for many, the ultimate achievement, although being too ahead of the fashion is just as bad as being behind it! If you are too far ahead people will think what you are wearing is not in fashion, because it isn’t, yet.

Designers continue to market the importance they know people put on fashion, and people continue to hang on to designers’ every move in the fashion world, therefore as long as this carries on fashion will continue to maintain its dominant position in society for a very long time to come. It influences not only what we wear, but everything we do, say, and even think. This is why fashion does indeed rule the world.


Q:Why is fashion important and why should it matter to you? 

A:Truthfully, just like everything in life, different people will have different takes on this so answers will vary. We must also consider that fashion is not something that everyone considers important but in this post, I’m going to give you my answer as to why it’s important to me and build up a bit of a fashion foundation along the way. So let’s start with something pivotal here: what is fashion?

Simply put, it’s a popular clothing trend. My personal definition of fashion is a little different. Fashion is wearing what is popular at the moment. The trends that I partake in are ones that make me feel confident and excited. For instance, right now plaid is everywhere and on everything, so naturally, my wardrobe and living space reflect the trend.

Fashion Life Cycle

First things first, the fashion life cycle is used in the textile merchandising industry. This cycle tracks the life span of a particular item. Consumers influence this cycle. If a style is purchased it becomes accepted and if it is accepted then it becomes fashion. Here’s the fashion life cycle chart

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